WOMENSWEAR CONCEPTS
Creative Direction // Concept + Trend Research + Launch Strategy // 2024–2026
THE ASK
Develop womenswear collections from the idea up: what the customer wants next, what the collection looks like, and how it launches.
Develop womenswear collections from the idea up: what the customer wants next, what the collection looks like, and how it launches.
WHAT I DID
Built the trend research and concept for a women’s S/S ’25 collection, and the concept, campaign and launch strategy for an S/S ’26 sports and athleisure line, from campaign video and photography to the website, ads and social.
Built the trend research and concept for a women’s S/S ’25 collection, and the concept, campaign and launch strategy for an S/S ’26 sports and athleisure line, from campaign video and photography to the website, ads and social.
WHAT CHANGED
Two collections fully thought through, ready for design and development.
Two collections fully thought through, ready for design and development.
01 // S/S 2026 · Sports + Athleisure
“Living with intention”: a line inspired by digital nomads, with the mood, campaign video, photography direction and a launch plan across the website, ads and social.
02 // S/S 2025 · Trend Research
Mood, concept and trend research for a women’s spring/summer collection, organized by category and silhouette.
Research, concept and strategy by Kathrine Gilmer.