THE COMMUNITY CLOTH
Consulting + Creative Direction // 2017
THE ASK
The Community Cloth, a Houston microenterprise for refugee women artisans, sold handmade goods on consignment at local pop-ups and farmers markets. Help it grow into a line that could be reproduced, marketed and sold wholesale.
The Community Cloth, a Houston microenterprise for refugee women artisans, sold handmade goods on consignment at local pop-ups and farmers markets. Help it grow into a line that could be reproduced, marketed and sold wholesale.
WHAT I DID
Developed strategies to increase profits and community impact, organized the artisans’ work into a consistent product line (handknit hats, handwoven scarves, throws and tea towels) and directed the 2017 catalogue, from the brand story to the line sheets and wholesale terms.
Developed strategies to increase profits and community impact, organized the artisans’ work into a consistent product line (handknit hats, handwoven scarves, throws and tea towels) and directed the 2017 catalogue, from the brand story to the line sheets and wholesale terms.
WHAT CHANGED
A thoughtfully designed line, professionally presented and ready to take to wholesale buyers.
A thoughtfully designed line, professionally presented and ready to take to wholesale buyers.
01 // The Story + The Line
Who the artisans are, then the knit and woven collections they make.
02 // Line Sheets
Every style laid out for buyers: knit hats for kids, women and men, woven scarves, throws and tea towels, with colorways and specs.
03 // Wholesale
Ordering, packaging and shipping terms, with the brand’s muslin bags and hang tags.
Consulting and creative direction by Kathrine Gilmer. Images courtesy of The Community Cloth.