SUN BAY FOODS
Creative Direction + Brand Refresh + Packaging + Site Design // 2025–2026
THE ASK
Sun Bay Foods makes organic honey sticks. Bring the brand and packaging in line with a new look, and make the site feel as warm and simple as the product.
Sun Bay Foods makes organic honey sticks. Bring the brand and packaging in line with a new look, and make the site feel as warm and simple as the product.
WHAT I DID
Oversaw the brand refresh: palette, type, logo and voice, and a packaging line that carries them across every flavor. Wrote the brand guide, then helped overhaul the Shopify site, from the homepage to the collection and product pages.
Oversaw the brand refresh: palette, type, logo and voice, and a packaging line that carries them across every flavor. Wrote the brand guide, then helped overhaul the Shopify site, from the homepage to the collection and product pages.
WHAT CHANGED
One warm, nature-forward look from the pouch to the product page, with packaging that reads as a family on the shelf.
One warm, nature-forward look from the pouch to the product page, with packaging that reads as a family on the shelf.
01 // Brand Refresh
Warm, clean and nature-forward: forest green and honey gold, a soft serif, and a voice that sounds like the brand at the farmers market with the nicest packaging.
02 // Packaging
A pouch system with one color per flavor, so the line reads as a family and each flavor is easy to spot.
03 // Site
A homepage that leads with the story and the bestsellers, a simple four-product collection, and product pages built around certifications, reviews and recipes.
Creative direction, brand guide and site design by Kathrine Gilmer. Images courtesy of Sun Bay Foods.