PRETTI.COOL SHOOTS
Creative Direction + Photoshoot Styling // 2022–2026
THE ASK
Shoot handmade concrete goods so they read as design objects, with the same sense of humor as the products.
Shoot handmade concrete goods so they read as design objects, with the same sense of humor as the products.
WHAT I DID
Styled and art-directed the product and lifestyle shoots: color-blocked studio sets, Garbage Collection vases with fresh flowers, and vintage lunchboxes packed with concrete snacks. Also consulted on the Garbage Collection and Lunchbox Sets designs and illustrated the lunchbox promo art.
Styled and art-directed the product and lifestyle shoots: color-blocked studio sets, Garbage Collection vases with fresh flowers, and vintage lunchboxes packed with concrete snacks. Also consulted on the Garbage Collection and Lunchbox Sets designs and illustrated the lunchbox promo art.
WHAT CHANGED
Imagery for the site, wholesale and social that looks like one brand.
Imagery for the site, wholesale and social that looks like one brand.
01 // Garbage Collection · 2022
Vases that recast discarded single-use forms in concrete, with 10% of sales going to ocean-waste cleanup. I consulted on the design and styled both the product and lifestyle shoots.
02 // Lunchbox Sets · 2022
A limited run: a handcast concrete soda can, sandwich, banana and cupcake or ding dong, each set packed in an original lunchbox from the ’80s or ’90s. I helped source the lunchboxes, styled the shoot and drew the promo art.
03 // F/W 2023 · Studio
The F/W 2023 lookbook: concrete on saturated, tonal sets.
04 // Fall 2026 · Ghosts + Tablescapes
The fall lifestyle shoot: the new concrete ghosts and napkin holders at home, and fall tablescapes built around the candlesticks, trays and coasters.
Images courtesy of Pretti.Cool. Photography by Jeff Gilmer. Lunchbox illustration by Kathrine Gilmer.