PEDIPED
Creative Direction + Web Design // 2025
THE ASK
Pediped’s identity was 20 years old, and pediped.com still ran on an early-2000s custom build. Reposition the brand for today’s parents.
Pediped’s identity was 20 years old, and pediped.com still ran on an early-2000s custom build. Reposition the brand for today’s parents.
WHAT I DID
Gave the creative direction for MWM Partners’ brand refresh: a flexible identity system with room to play. Then designed the new pediped.com and moved it from the custom build to Shopify, applying the new identity across every page.
Gave the creative direction for MWM Partners’ brand refresh: a flexible identity system with room to play. Then designed the new pediped.com and moved it from the custom build to Shopify, applying the new identity across every page.
WHAT CHANGED
A brand built for today’s parents, applied across a new Shopify site that replaced a 20-year-old custom build.
A brand built for today’s parents, applied across a new Shopify site that replaced a 20-year-old custom build.
01 // Brand Refresh
Bright, flexible and a little playful: a wordmark that holds up in any color, and type that feels friendly without getting childish.
02 // Site Design
A new pediped.com on Shopify, built around the refreshed identity and the three footwear lines.
Creative direction and site design by Kathrine Gilmer. Brand assets designed by MWM Partners for Pediped. Images courtesy of Pediped.