EVERBOOTS
Brand Guide + Site UX/UI // 2025–2026
THE ASK
EverBoots had a strong identity and voice from its 2022 brand guide, but they weren’t applied consistently, and the site was hard to navigate.
EverBoots had a strong identity and voice from its 2022 brand guide, but they weren’t applied consistently, and the site was hard to navigate.
WHAT I DID
Built a living web brand guide that makes the existing identity usable by everyone producing work: palette, type, logo rules, voice, content pillars and a standard six-shot product list. Then reworked the site’s UX/UI.
Built a living web brand guide that makes the existing identity usable by everyone producing work: palette, type, logo rules, voice, content pillars and a standard six-shot product list. Then reworked the site’s UX/UI.
WHAT CHANGED
One guide the whole team works from, and a site that’s far easier to navigate.
One guide the whole team works from, and a site that’s far easier to navigate.
01 // Brand Guide
The identity predates me. The guide turns it into rules people can use: how to set the type, where the wordmark goes, what the voice sounds like, and how to shoot every boot the same way.
02 // Site UX/UI
The relaunched everboots.com: clearer navigation, collections organized by the job, and product pages that lead with how the boot is built.
Brand guide and site UX/UI by Kathrine Gilmer. EverBoots identity, wordmark and typefaces from the brand’s 2022 brand guide. Images courtesy of EverBoots.