ASTER HOUSE
Founder // Naming + Identity + Brand Guide + Site Design // 2026
THE ASK
Build a studio brand for my own creative-direction practice: a name and identity that feel warm and considered, and a site that sells the work to e-commerce founders.
Build a studio brand for my own creative-direction practice: a name and identity that feel warm and considered, and a site that sells the work to e-commerce founders.
WHAT I DID
Named the studio, drew the wordmark and the asterisk-bloom favicon, set the palette and type, and wrote the brand guide. Designed and built the site on Cargo: a homepage that leads with the work, an Our Work index, case studies, engagement models and a discovery-call form.
Named the studio, drew the wordmark and the asterisk-bloom favicon, set the palette and type, and wrote the brand guide. Designed and built the site on Cargo: a homepage that leads with the work, an Our Work index, case studies, engagement models and a discovery-call form.
WHAT CHANGED
A studio brand with a point of view, and a site that turns case studies into booked calls.
A studio brand with a point of view, and a site that turns case studies into booked calls.
01 // Name + Identity
Aster isn’t one flower: what reads as a single bloom is dozens of tiny ones working in concert, the way a brand is a hundred small decisions. A drawn serif wordmark closed by the aster asterisk, a garden palette, and Instrument Serif with a mono for labels.
02 // The Site
A homepage that leads with the work, an Our Work index, case studies built on the same structure, and engagement models that end in a discovery call.
03 // Full Pages
Home, Our Work, a case study, Work Together, About and the discovery-call form, top to bottom.
Naming, identity, brand guide and site design by Kathrine Gilmer. Portrait by Joseph West.